Site Sniper Pro & Special Offer

Site Sniper Pro automates the process of locating websites which display Adsense ads and rank high for the keywords you target.

First, why do you want to locate such websites?

These websites, or rather web pages, are great candidates to place your ads in. You want your Adwords' ads display in the Adsense block on these pages, since it could potentially be much cheaper to acquire compare to the normal pay-per-click sponsored search result on "the right-hand side" of Google.

Having your Adwords ads listed in the Adsense blocks of other websites is also known as Adwords "site targeting". It is done by creating a site-targeted adwords campaign, which allow you to specify a targeted list of web page URLs. These site-targeted ads will only be displayed in those pages and you pay Google based on "per impression" instead of "per click".

Site-Target Campaigns, The Challenge.

With site-targeted campaigns, you'll be specifying an amount to bid per 1000 impressions (aka. CPM), this amount is spent regardless of any click-throughs. The minimum CPM bid is $0.25 and depending on the competition to be listed in that website, this can easily range in upwards of $1.00 before Google will serve your ads in it.

This is akin to paying for banner advertisement, which is more common in the past.

Now, what affects the click-through-rate (CTR) of these ads? Other than the ad copy, the positioning of these Adsense blocks (think "banner") on the web page contributes to a significant part of the equation. That's why banner ads found at the top of the web pages usually cost a lot more than if it's positioned in the side panel or footer.

With Adsense blocks, the same principle applies. However, Google does not differentiate the cost based on where the publishers places their Adsense codes - you pay the same CPM whether it's located in a prominent spot of the web page (aka "hot spots") or tuck away at the footer. The impression count will accumulate per page view, and so is the cost you pay.

Without much thoughts or careful selection of sites to display these ads, you'll be wasting a lot of money on lousy ads position. That's one main reason why many Adwords advertiser avoided site-targeted adwords campaigns even if they know it exist.

Therefore, competitions in these Adsense ads spots are low. And that's precisely why methods described in Adwords 180 allow you to get clicks cheaper than 1cts.


SiteSniperPro To The Resue

Instead of manually visiting sites listed in the first few page of Google's search result for the targeted keyword, SiteSniperPro automates this process with its "deep scan technology".

Not only does the software tool helps identify web pages that contain the Adsense blocks, it'll can also determine the positioning of the adsense blocks including the dimension! This is particularly useful for creating site-targeted campaings using image ads.

Within a few minutes of scanning, Site Sniper Pro will return the search results not only from Google, but Yahoo and MSN search engine. These are then listed with the above-mentioned details, along with the Page Rank & Alexa Ranking. You can easily get a list of high-traffic website URLs that contain Adsense blocks with optimized position, just by keying in your keywords!

Creating site-targeted adwords campaigns have never made so much sense until now. This is a must-have tool for every PPC marketer, new or experienced.

I've a special SiteSniperPro coupon (40% off) listed in my other PPC blog post. It's a time-limited off which ends on 20th October. Grab it now even if you're only planning to implement this strategy later.

Cheers,
Hans

p.s. I've written a short review at the Site Sniper Pro Squidoo lens too ;)